Can a photographer (minus an ad agency) envision and execute a client's advertising, marketing or promotional campaign imagery?

I am a newbie to this forum (PictureSocial Ning community), but have been marketing and promoting photography and photo industry companies since 2000. Would love to get your thoughts about the following:

A group of Renegade photographers is going to start testing the virtual photo agency concept with an upcoming workshop in June. We've been engaged by Buckbean Beer, a Reno, Nevada company, to stage and capture a series of three or more campy commercial images that their marketing and PR teams can pump out in future promotion for Web site, social media and advertising.

This collaboration between Renegade and Buckbean marks the first of many concerted commercial efforts with a mission to:

- break the mold for producing corporate imagery
- frame efforts to promote fabulous images produced from within our ranks
- allow us to work with other 'renegade' entrepreneurs who understand the power of great photos

Our activity page is: http://www.meetup.com/Renegade-Photo-Shoots-Bay-Area/calendar/13546018/